Sales Skills

Sales Manager as Sales Coach

This Sales Manager as Sales Coach program is designed to help sales managers identify and seize coaching opportunities and apply coaching practices to their salespeople that are appropriate to the demands of modern business delivered in person or virtually.

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Course Format

Face-To-Face workshop Virtual / Instructor-Led Online Course

Designed For

Sales Managers, Sales Professionals

Navigating Modern Sales Management Challenges

In today’s rapidly changing sales environment of remote, hybrid, virtual and in-person work, providing authentic feedback and coaching for success is an increasingly important part of being a sales manager, it is also becoming more challenging.  Wider spans of control, stretch targets, demanding customers and the dispersed and now virtual nature of most teams leave sales managers struggling to find time and opportunities to develop their salespeople.

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Transforming Sales Managers into Empowering Sales Coaches

Envision sales managers as transformative sales coaches who provide continuous, effective feedback to their salespeople, enhancing both individual and team performance. With the skills to navigate an increasingly complex sales environment, sales managers foster a culture where every salesperson progresses from good to great. This new coaching paradigm deepens salesperson engagement, boosts retention of top talent, and supports personalised development.

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Empowering Sales Managers with Effective Coaching Skills

This program which can be delivered virtually or in-person is designed for sales leaders who need to elevate sales performance through enhanced coaching practices.

Learning Objectives:  After completing this program, participants will be able to:

  • Understand the difference between being a sales manager and a sales coach.
  • Learn the core capabilities of a coach: to be Present, Caring, Inspiring, and Rigorous (PCIR).
  • Sharpen your ability to ask advanced thought-provoking questions.
  • Strengthen listening skills to improve communication.
  • Learn how to be a Thinking Partner 
  • Learn how to use a coaching model to endorse strengths and challenge opportunities for growth with coachees.
  • Receive feedback on aspects of your own manager/coach style.
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